Don't miss to read the conditions. Very Clever!
The offer is open for children till class 8 only, which means they will most probably be accompanied by parents and contribute to increased sales. Offer is valid only in the weekdays as the cinema house does not want to lose the premium seats on weekends. Offer closes on April 15th which is probably just the start of the vacation - again it does not want to offer free seats during vacation peak time.
Th overall objective is to attract the future potential movie goers, with the side benefit of increased sales on the slump weekdays. (or vice versa)
If you peruse carefully, you know who's ad is this.
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