Wednesday, March 11, 2009

Money behind IPL

I stuck upon an interesting and informative article regarding IPL in the BusinessLine. It is quite old (published: May 2008), but worth reading.

The author talks in detail about the financial model of the IPL. Who owns what? Who owes whom what? etc. There is so much of money involved at different levels in the IPL: team franchise, broadcast rights, player contracts, official sponsorship, team and player sponsorships, stadium rents, tickets, to name a few. This is the direct money which is at play when the Kings, Challengers, Riders and the like are at play. Apart from this, IPL creates a lot of indirect money in the form of travel, promotion, advertisements etc.

Understanding IPL’s financial levers

In the previous of IPL (2008), only 2 teams saw profits. We shall see what happens this year and the years to come.

With the busy schedule of the international players participating in the IPL, the timing is the most critical factor. If IPL misses to hold the event due to some externalities, there are several parties waiting to get a hole burnt in their pockets. Let us hope for some good entertainment this season.

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